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1 year ago

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With the Fifteen Percent Pledge, Aurora James Is Offering Corporate America a Deal

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With the Fifteen Percent Pledge, Aurora James Is Offering Corporate America a Deal

In the spring and summer of 2020, as millions of people marched and protested for racial justice, Aurora James—founder of the beloved label Brother Vellies—wanted to create lasting change. She asked for this: 15% of shelf space for Black-owned brands. The Fifteen Percent Pledge is now one of the fastest-growing nonprofits in America. But James is just getting started.

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With the Fifteen Percent Pledge, Aurora James Is Offering Corporate America a Deal

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With the Fifteen Percent Pledge, Aurora James Is Offering Corporate America a Deal

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