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Breakingviews - Adland veterans play tortoise to Big Tech's hare

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Breakingviews - Adland veterans play tortoise to Big Tech's hare

For years, the “Big Four” Western ad holding companies – WPP , Omnicom , Publicis and Interpublic – have been the tortoise to Alphabet , Meta Platforms and other Big Tech groups' hare. That's now changing, and recessionary risks could exacerbate the effect.

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Breakingviews - Adland veterans play tortoise to Big Tech's hare

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Breakingviews - Adland veterans play tortoise to Big Tech's hare

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