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7 months ago

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Frasers Group sells Missguided fast-fashion brand to Shein

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Mike Ashley's Frasers Group has sold the Missguided brand and intellectual property rights to Shein for an undisclosed sum, just over a year after it bought the online fashion retailer. Shein, a fast-fashion company founded in China, will manage and license Missguided through Sumwon Studios, a joint

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business china frasers group shein missguided brand fast fashion

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Frasers Group sells Missguided fast-fashion brand to Shein

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Frasers Group sells Missguided fast-fashion brand to Shein

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