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How Halloween-y is this whole thing going to be?
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I really can't decide! On the one hand, Apple (specifically Craig Federighi, the Action Hero himself) loves being right on the edge of incredible cringe. But also, doing a whole Halloween bit during tonight's event means a lot of meme risk and bad looks and congressional hearings where they show Tim Cook as a vampire and they're like, “Yes, this, Apple is bad.” You know? I don't know! I think my ultimate guess is Craig in costume and only Craig in costume.
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