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'Sleeping giant' MotoGP awakens in Qatar, with eyes on US – and a little help from rapper Pitbull and AI | CNN

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'Sleeping giant' MotoGP awakens in Qatar, with eyes on US – and a little help from rapper Pitbull and AI | CNN

He worked for the NBA, so he knows plenty about sporting audiences in the US. Now, MotoGP chief commercial officer Daniel Rossomondo is trying to work out how to capture the eyeballs of a nation with a population of over 330 million.

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'Sleeping giant' MotoGP awakens in Qatar, with eyes on US – and a little help from rapper Pitbull and AI | CNN

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'Sleeping giant' MotoGP awakens in Qatar, with eyes on US – and a little help from rapper Pitbull and AI | CNN

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