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Beauty Brand Aveda is Now 100 Percent Vegan and Cruelty-Free
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Aveda is the latest beauty brand to go 100% vegan. The plant-powered hair care company today announced a new milestone in its sustainability journey: All of its products, including hair care, hair color, body care, makeup, and more are now 100% vegan. While Aveda has been cruelty-free since the brand was founded in 1978, they relied on some animal-derived ingredients in its products like honey, beeswax, and beeswax-derived ingredients.
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